What is B2B ? Definition and Core Characteristics B2B (Business-to-Business) refers to commerce between companies, where one business sells products/services to another business. Real-World Examples: Salesforce (CRM software for enterprises) Cisco (networking hardware for offices) Slack (team collaboration tools for organizations) Key Traits: Buyers: Committees or professionals (IT managers, procurement teams) Purchase Motivation: ROI, efficiency, long-term value Sales Cycle: Complex (3–12+ months) Relationship-Driven: Contracts, SLAs, personalized support What is B2C? Definition…
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